Trans Guidance

New Gendered Intelligence & GEO guidance on providing services for transgender customers

Trans Guidance

Transgender people, like any other customer, want to shop, open accounts, seek entertainment and go on evenings out, yet they can face discrimination and prejudice in day to day life. Some of it is intentional, most of it is unintentional: the use of the wrong title (e.g. Mr, Mrs, Miss etc.) pronoun (e.g. he, she, they etc.) or being barred from a changing facility. Mistakes like these are easily overcome ensuring that trans customers or clients have a positive experience and service providers are rewarded with future loyalty, business and recommendations

Providing services for transgender customers : A guide

Today the Government Equalities Office released new guidance on providing services for transgender consumers, co-produced with Gendered Intelligence.  Minister for Women and Equalities Nicky Morgan introduced the guidance during this morning’s Women and Equalities Parliamentary Questions (see video at 10:00) in the House of Commons.

We are pleased that service providers across all sectors will have clear guidance to make sure transgender customers and clients are comfortable and feel welcomed.

We would like to thank all those who completed our survey and supplied us with some insightful testimony. It is the voices of trans people and their experiences that really bring the guidance to life.

The GEO has simultaneously released new guidance for employers on recruiting and retaining transgender staff.

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